There’s a whole pandemic going on, and it has shifted the world in so many ways. We go out less, and our approach to beauty has changed completely. Our ways of shopping have changed, moving from in person retail to online-only experiences. We are looking for more bang for our buck, all while seeking ways to minimize, cut back, and reconfigure our attitude towards consumption. Now is the time for multitasking, in our practices, in our purchases, in our approach to self-care and beauty. Nobody has time for routines or products that aren’t ultimately effective, preferably in more ways than one. What people want now more than anything, is the knowledge that what they’ve purchased will not only meet but in fact exceed their expectations of performance. That’s where we shine. Allow us to introduce ourselves. We are The HARDEST Working Collection, we are taking multitasking beauty to the next level, and we are here for you!

Skincare is not a one-size-fits-all product category. Neither is hair care. We are an ethnically diverse world; our requirements aren’t cookie cutter. Why would the products made for us be limited in scope or ability? Our products are made to address the needs of the key skin care concerns with clinical efficiency, using ingredients that are natural. So if you’ve got dry skin or oily skin, or if you’re in the middle with normal/combination needs, if you’re acne prone or seeking solutions to address texture or improve your skin’s overall tone, we have formulated products specifically for you. We understand your issues and we are here to address them, using top of the line vitamins, extracts, and antioxidants that will benefit your skin, your scalp, and even your hair.  Our goal is to help you eliminate up to 40 different products from your routine, instead just using 7 that successfully surpass all of your beauty needs. 

At their essence, most skincare focuses on specific products to address a myriad of needs. A cleanser, a toner, topical solutions for moisture, and a mask. Our goal was to simplify, elevate, and revolutionize your skincare routine by creating the ultimate in multitasking beauty solutions. Imagine a cleanser enriched with vitamins, made to gently cleanse your face without stripping away your natural oils. Now imagine that cleanser was also specifically intended to benefit the delicate skin of your scalp, washing away flakes, dandruff, and buildup. The omega-3 fatty acids, amino acids, and Vitamin C will help to leave your skin clear and bright, all while also tackling frizz and promoting hair growth, strength, and elasticity. And that’s just the cleanser.

The HARDEST Working Skin + Hair Collagen Toner is anti-aging and anti-inflammatory, helping to soothe your skin and relieve a dry scalp in need of TLC. Collagen is our top ingredient, included to reduce fine lines, wrinkles, and scars all while toning and firming the skin, hydrating skin and helping to grow longer and thicker hair while battling split ends.

Our Eye + Neck + Lip Restore Youth Cream will protect and restore those delicate areas, all while helping to detangle and moisturize your hair. Our Skin + Scalp + Hair Miracle Serum will be a bedtime savior, here to balance your skin’s texture with powerhouse ingredients like niacinamide and aloe leaf juice and also perfect for protective styles or an effective hot oil treatment for thirsty tresses. Buzzed about ingredients that only seemed focused for your face are also here to bless your hair strands, whether they’re fine and straight, naturally textured, or chemically altered.

The superstar of our collection is The HARDEST Working Skin + Hair Triple Threat Cream, which packs a punch of bakuchiol, niacinamide, and hyaluronic acid. This trinity comes together to improve the firmness and elasticity of your skin, tackling fine lines and wrinkles by stimulating anti-aging genes and proteins.

Each of the products in The HARDEST Working Collection will deliver benefits across the board for your skin, your scalp, your hair, and your bank account. It’s a new revolution in multitasking beauty, for those of us trying to make the most of everything we’ve got. We have been listening and paying attention to what beauty customers like you want and need. We know you’re tired of products that overpromise and underdeliver. We are here to change the game, to revolutionize your regimen. Give us a try and see how hard we can work for you!